Second Century Member Campaign – Our Fundraising Strategy
The Foundation unveiled the Second Century Member Campaign at FNCE® 2016 in Boston, MA, announcing the goal of raising $5 million from Academy members by FNCE® 2020. At that time, the Academy generously donated an initial $1 million to kick off the campaign. From there, a multi-tiered, peer-to-peer fundraising strategy was deployed to educate stakeholders about this effort and to solicit donations.
A leadership challenge was established asking all current Academy and Foundation Board Members, House Delegates, Academy executive staff, past Academy presidents and chairs, and spokespeople to set an example for the broader membership by contributing to the campaign. The fundraising strategy also leveraged Academy and Foundation Board Members, a Philanthropy Council and major donors to solicit gifts from their peers. In addition, all Academy members were asked to support the campaign through broad appeals and segmented, targeted asks sent by their affiliates, dietetic practice groups and volunteer committees.
Supporting arms and subgroups of the Academy were invited to contribute as well. CDR, the Academy’s DPGs, MIGs, and Affiliates answered the call by making significant investments in the campaign.
What Does the Second Century Member Campaign Support?
Dollars raised through the Foundation’s Second Century Member Campaign fund people and solutions in the areas of prevention and well-being, health care and health systems, and food and nutrition safety and security. Projects range from research studies and global collaborations, to scholarships and new tools that will empower RDNs to solve the greatest food and nutrition challenges now and in the future.