The Second Century Member Campaign

Entering the next 100 years with a new vision built on the power of our past.

What is the Second Century Member Campaign?

In honor of its 100-year anniversary in 2016, the Academy and the Foundation underwent a comprehensive and intensive strategic planning process to chart a new vision for the future, grounded in an extraordinary commitment to collaboration, a focus on service and an emphasis on accelerating the progress towards solving the greatest food and nutrition challenges of the 21st century.

The process engaged both internal and external stakeholders to identify the most pressing nutrition and health issues, set priorities and develop plans of action to help shape our future direction. At the completion of this process the Academy and the Foundation set a new shared vision and kicked off the Second Century Member Campaign to raise $5 million in funds to address the challenges and priorities identified in the Second Century process.

Academy and Foundation Shared Vision:

A world where all people thrive through the transformative power of food and nutrition.


Watch Academy Foundation Chair Margaret P. Garner, MS, RDN, LD, FAND, CIC, as she shares her thoughts about the significance of the Second Century Member Campaign, as well as Foundation recipients and donors who express their thanks and impact this Campaign will have on the future of the profession.

Second Century Member Campaign – Our Fundraising Strategy

The Foundation unveiled the Second Century Member Campaign at FNCE® 2016 in Boston, Mass., announcing the goal of raising $5 million from Academy members by FNCE® 2020. At that time, the Academy generously donated an initial $1 million to kick off the campaign. From there, a multi-tiered, peer-to-peer fundraising strategy was deployed to educate stakeholders about this effort and to solicit donations.

A leadership challenge was established asking all current Academy and Foundation Board Members, House Delegates, Academy executive staff, past Academy presidents and chairs, and spokespeople to set an example for the broader membership by contributing to the campaign. The fundraising strategy also leveraged Academy and Foundation Board Members, a Philanthropy Council and major donors to solicit gifts from their peers. In addition, all Academy members were asked to support the campaign through broad appeals and segmented, targeted asks sent by their affiliates, dietetic practice groups and volunteer committees.

Supporting arms and subgroups of the Academy were invited to contribute as well. CDR, the Academy’s DPGs, MIGs, and Affiliates answered the call by making significant investments in the campaign.

In early 2020, through the generous support of all Second Century Member Campaign donors, the Foundation reached its goal of $5M ahead of schedule. Thank You!

What Does the Second Century Member Campaign Support?

Dollars raised through the Foundation’s Second Century Member Campaign fund people and solutions in the areas of prevention and well-being, health care and health systems, and food and nutrition safety and security. Projects range from research studies and global collaborations, to scholarships and new tools that will empower RDNs to solve the greatest food and nutrition challenges now and in the future.

For a complete list of Second Century Member Campaign funded projects and the impact it has on our profession, please read our Second Century Member Campaign Impact Report.

Second Century Member Campaign Giving Society

All donors at this level will be recognized on stage at the annual FNCE® Foundation gala, be invited to an exclusive dinner and donor reception at FNCE®, receive a lapel pin and be recognized in the Academy/Foundation Annual Report, Foundation Donor Report, on the Second Century section of the website and on signage at FNCE®. View the Founders within the Second Century Giving Society.

Levels
$1,000,000+
$500,000 – $999,999
$250,000 – $499,999
$100,000 – $249,999

All donors at this level will be invited to the donor reception at FNCE®, receive a lapel pin and be recognized in the Academy/Foundation Annual Report, Foundation Donor Report, on the Second Century section of the website and on signage at FNCE® 100-year anniversary celebration. View the Torchbearer donors within the Second Century Giving Society.

Levels
$50,000 – $99,999
$25,000 – $49,999
$10,000 – $24,999

All donors at this level will be invited to the donor reception at FNCE®, receive a lapel pin and be recognized in the Foundation Donor Report, on the Second Century section of the website and on signage FNCE®View the Leaders donors within the Second Century Giving Society.

Levels
$5,000 – $9,999
$2,500 – $4,999
$1,000 – $2,499
$500 – $999

All donors at this level will be recognized in the Foundation Donor Report and on the Second Century section of the website. View the Champion donors within the Second Century Giving Society.

Levels
$250 – $499
$100 – $249
$50 – $99
$25 – $49

Second Century Member Campaign Giving Society Donors